Smiles as Ranking Factors: How A.I. and Facial Recognition Will Change SEO

Google has a surprisingly hard job — it has to teach robots to recognize what humans want. Up to this point, Google has relied mostly on quantitative ranking factors like links and keyword counts to make this happen, but Google’s recent acquisitions and patents point to the start of a new SEO era. . . a time when smiles might become ranking factors. Join me as we go through Google’s secret plans and patents that will radically change the SEO landscape (and how we can respond as marketers).

After this session, you will be able to:

  • Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
  •  Identify the Google devices and technologies (either invented or acquired) that will impact SEO strategy in the near term
  • Take 4 steps to immediately prepare for these dramatic shifts