The Next Frontier of Search

If voice queries, answer boxes, AMP and entities have you worrying about what’s coming next and where to spend your budget, this session is for you. One person will tell you it’s all about AMP, while another insists that voice is the thing to focus on. This session will take a practical journey into the SERPs, analyzing the different types of results, what produces those results, and how you can decide what is likely to work best for your business and budget.

After this session, you’ll be able to:

  • Classify queries not only as belonging to a certain keyword group, but also by what result type the query “wants”
  • Understand what content type works best for each kind of query—local, informational, actionable, or supporting
  • Make the most of your existing assets and driving increased revenue