Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes

Email marketing has a reputation for driving an incredible return on investment but all too often, email blasts don’t drive the results you’d expect. However, for some brands who invest in email it can become one of their highest drivers of leads or revenue. Scalable email marketing, coupled with effective marketing automation makes sense for most brands, but they don’t know how to execute it. In this session, you’ll discover tactics to put a successful email program in place without needing to ask the boss for a massive chunk of the marketing budget.

After this session, you’ll be able to:

  • Implement actionable best practice email marketing concepts that in some cases have increased revenue by 300%
  • Use tactics to grow your list online, offline, and through other marketing channels
  • Understand which email metrics you should be tracking, and why they matter