Bethany Akridge is the Email Marketing Manager at Total Wine & More, America’s largest retailer of wine, beer and spirits. She’s an award-winning email marketer, taking home a trophy from Salesforce for best customer lifecycle journey, a regular speaker, and a champion of email in the digital space. Prior to Total Wine & More, Bethany was the Director of Marketing at Surprise Ride, a shark-tank start-up in the toy industry, where she worked across digital platforms to drive company growth via both ecommerce and retail channels (ask her about meeting “The Sharks!”). Previously, Bethany was the Email Marketing Manager at WeddingWire, the leading technology marketplace serving the $100 billion wedding industry. Bethany is a new member of Women of Email.