Chad Reynolds is a multidisciplinary brand builder and creative professional from Kansas City, with more than 15 years of experience in the sports creative industry. Chad joined the then-Kansas City Wizards as the in-house design department of one in 2006, shortly after the franchise had been purchased by new ownership with a new and exciting vision. He had the privilege and pleasure of leading the design direction as the club collaborated with agencies and adidas to rebrand as Sporting Kansas City – a transformation Sports Illustrated called, “American sports’ most successful reclamation project.” His role with Sporting KC has given him experience in everything from building a major brand from scratch, to conceiving and creating integrated marketing campaigns, directing large-scale video and photo shoots, and developing full broadcast television graphics packages. The list of clients he’s created content for and with includes partner brands as diverse as adidas, Boulevard Brewing Co., Harley-Davidson and Children’s Mercy Hospital. He was the 1998 Wyandotte County, Kansas, Middle School Spelling Bee Champion. His mother still has the ribbon.