Quinn believes in the power of being relevant and genuine in the digital world, and her deep experience in digital paid media has helped her learn a vital lesson – that smart strategy and a constant eye on business objectives matter more than big spends. Every aspect of the digital world is connected, linked by the mobile and social technology that permeates our lives. She sees her challenge as finding sensible ways to help brands stay on top of the ever-shifting digital landscape. An industry veteran, she has broad experience defining demand generation strategies across a number of verticals — B2Bs, restaurants, CPG, higher education, financial services, technology & recruiting, and retail. After initially beginning her digital practice in SEO, she has developed and demonstrated expertise in paid search, display, and paid social along the way.