Sarah Weise is the CEO of award-winning marketing research agency Bixa and bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, PBS, and Veterans Affairs, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business and speaks at conferences and corporate events worldwide. Learn more at bixaresearch.com.