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Scott Seidewitz

Founder and Principal
The Seidewitz Group
Scott Seidewitz - The Seidewitz Group

A graduate of MIT, an ex-P&G branding expert, and a former political activist, Scott has never shied away from challenging the conventional wisdom. Scott specializes in showing how conventional research often stifles innovation and growth—and offers provocative new approaches to using customer insights to drive business results.