Tom Demetriou co-founded Rockbox in 2014, a video content agency built for the attention economy. Rockbox combines strategy, concept and storytelling with end-to-end in-house production capabilities. Prior to Rockbox, Tom was Executive Creative Director of Barkley, one of the largest independent ad agencies in the nation. Tom's a writer by trade who grew up in the ad industry working on brands like American Airlines, Nationwide Insurance, Dairy Queen, Discovery Channel, Texas Tourism, 24 Hour Fitness, Bell Helicopter, Sonic, Sundance Channel and E! Entertainment TV.